S4Capital has announced that Shanghai-based creative agency, TOMORROW, is merging with S4Capital’s Content practice MediaMonks. The merger aims to expand MediaMonks’ existing capabilities and presence in China, the world’s second-largest advertising market.
TOMORROW, which has a staff of nearly 50 people, was founded in 2015 by Rogier Bikker and focuses on creating integrated brand and social campaigns. It counts Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs, and Red Bull as clients.
“I’ve always been a raging bull on China’s economy, its consumers and its brands,” said S4Capital Executive Chairman Sir Martin Sorrell. “I’m delighted to welcome Rogier and his colleagues at TOMORROW to the S4Capital family, in what is a priority market for us and one of several more moves in what will become the largest economy in the world.”
A recent report from Credit Suisse (China Internet Sector 2021 Outlook) estimatesd the Chinese Online Advertising market is worth over US$107bn and despite the Covid-19 crisis in Q1, staged a strong recovery with 17.1% growth in 2020. They predict a further 18.1% growth in 2021. GroupM estimates digital spend represents over 80% of the total market, the highest proportion in any major advertising market.
“TOMORROW has quickly established itself as a creative leader specialized in representing global brands to the Chinese youth in a challenging market like China. We look forward to scaling new heights as Rogier leads the combined MediaMonks/TOMORROW team and drives forward S4Capital’s Content Practice,” said Michel De Rijk, CEO Asia Pacific, S4Capital.
Post-merger, S4Capital will have around 500 people in Asia-Pacific across its Content and Data & Digital Media practice out of a total of approximately 4000 worldwide.
Rogier Bikker, CEO and Founder of TOMORROW added, “We are incredibly proud of what we have built at TOMORROW and couldn’t be more excited about this next stage as we partner with MediaMonks and S4Capital to be a disruptive creative force in China”