Pepsi is coming under criticism in Pakistan for what many are say is the company’s “Pepsi Moji” replicating its rival Coca Cola’s “Open Happiness” campaign. Have a look and decide for yourself.
Here’s a poster from the Coca Cola campaign:
And here’s what IAL Saatchi & Saatchi created for Pepsi:
What do you think? Is it that close to be an issue or are some people making too big a deal out of it?
The Pepsi Moji campaign is an extension of a TVC produced for the new 345ML sized drinks from the global soda giant.
https://www.youtube.com/watch?v=DFCIH5W6994
