Pakistan

257 Articles

Pakistan-founded production company Shiny Toy Guns has opened a London office focused on post-production and creative exchange between the UK and talent...
In our conversation, she reflects on what this year's IWD theme means to her both professionally and personally, describing it as a...
In our ongoing series spotlighting young talent in the industry, Branding in Asia presents “One Under 30” – a special feature focused on rising talent in...
I love working behind the scenes, watching the ripple effect unfold, how something we planned quietly in a meeting room ends up...
As part of their annual initiative to raise awareness about women’s rights in the marriage contract, the Center for Human Rights chose...
This time, we speak with BBDO Pakistan’s Atiya Zaidi whose leadership and creative talents have uniquely positioned her as both Chief Executive...
This time we talk to Marium Khan, Manager Digital at Starcom Pakistan in Karachi. Over the course of our conversation, she talks...
This time we talk to Sidra Aidrus, Sr. Manager Planning & Account Lead Mondelez at Starcom Pakistan. Over the course of our...
"Marketers will continue to pursue activism over effectiveness and then wonder why they lack job security. They will make decisions based on...
We're embarking on a transformative journey. This take over signifies a quantum leap in our capabilities, allowing us to bring unparalleled digital...
"In a world where everyone's jumping on the ‘trend’ bandwagon, brands risk becoming a blur of similarity. The antidote - A good...
This time we talk to Mariam Qasmi, Manager Group Strategy & Planning at Brainchild Communications Pakistan. Over the course of our conversation,...

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