Mercedes-Benz India has launched its festive campaign “Dream Days,” created by Team X, part of BBDO India.
The campaign film, ‘A Dream is Never Too Far Away’ is a celebration of India’s dreams and dreamers, as seen from the eyes of the Star. “Where every road, every curve, every fleeting encounter reflects starry aspirations.”
As part of the campaign, Team X and BBDO India developed a print advertisement in a leading national newspaper that placed the Mercedes-Benz steering wheel in readers’ hands, turning the front page into an interactive experience.
“There’s a kind of electricity to dreams; the way people aspire, hope, and imagine their future,” said Josy Paul, Chairman & CCO, BBDO India.
“We tapped into that feeling by placing the iconic Mercedes-Benz steering wheel directly in the hands of readers. An innovative front-page idea – to engage and connect with millions of dreamers across the country… to feel the future turn in their palms. A test drive before the test drive.”
Pritish Nathaniel, Senior Vice President & India Market Lead, Team X BBDO India, added, “With Dream Days, we aimed to create a campaign that transcends conventional automotive advertising. It is a campaign that celebrates the aspirations and dreams of India. An evocative reminder that dreams don’t stand still. They move, they rise, and they dare us to go further. And this powerful emotion is what we hoped to capture at the heart of the campaign.”
The Dream Days campaign has launched nationwide across print, retail, connected TV, digital and social media platforms.
