KFC is updating its visual identity as part of a wider brand evolution that also encompasses new menu additions and restaurant redesigns.
The bucket — described by the brand as its most recognizable asset — has been refreshed, alongside a subtle evolution of the Colonel Sanders icon. The refresh was created by Jones Knowles Ritchie (JKR). The updated branding is rolling out across packaging, digital platforms, advertising, and restaurants.
The visual changes are part of a broader strategic shift the brand describes as focused on delivering what it calls “modern chicken” in the quick-service restaurant category. As part of that shift, KFC is also expanding its boneless menu offerings, launching a global sauce platform, introducing a beverage line called KWENCH by KFC, and developing a new generation of restaurant formats.
“In an increasingly crowded category, we have a clear opportunity to set the standard for modern chicken in QSR,” said Scott Mezvinsky, CEO, KFC Global.
“This next chapter brings new energy and expression to what makes us iconic, while doubling down on our chicken and reimagining how fans experience KFC around the world.”
The brand is also rolling out next-generation restaurant designs across key markets, with new formats described as built for hospitality not just efficiency. Two early expressions include an open-concept location in McKinney, Texas, expected to open late summer, and a two-story restaurant in Dubai opening in the fall.
In the UK and Ireland, updated branding is rolling out across communications and digital touchpoints in the coming weeks. The global rollout is expected to expand to Australia and the U.S., with additional markets following through 2026.
