Foursquare has today announced the appointment of Tim Castle as its Regional Head of Southeast Asia and Hong Kong. He will be based in Singapore and work closely with brands, agencies, and advertisers in the region to further the expansion of Foursquare across Southeast Asia.
Castle’s has had stints in the UK and Australia, where he led new business initiatives at Group M, AOL, and most recently at Playground XYZ, where he was responsible for expanding the business’s mobile rich media and measurement solution into new markets across Asia.
“Location services are critical to any enterprise’s technology stack,” said Castle.
“Foursquare has continued to push the boundaries of what’s possible with location technology with their full range of capabilities to help businesses scale and create better customer experiences and business outcomes. I look forward to working closely with businesses across the region, keen to explore the possibilities with Foursquare’s offerings.”
Castle’s appointment in Asia follows Foursquare’s recent rebrand and a series of strategic moves over the last two years in the attribution and targeting space — including the acquisition of Placed in 2019 and merger with Factual in 2020.
“Tim’s appointment marks an exciting new step for Foursquare in the region,” said Aditi Kohli, Managing Director of Foursquare Asia-Pacific.
“As we continue to gain momentum with our innovative enterprise products and proprietary location technology and data, we will deeply benefit from Tim’s years of expertise in driving new business growth across multiple markets.”
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