Facebook’s in-house creative company, Facebook Creative Shop, has lured the former Crispin Porter + Bogusky chief creative officer and CEO Andrew Keller, who left CP+B last year, as its new global creative director,reporting to Kiwi expat chief creative officer Mark D’Arcy.
In the newly created role, Keller will work on building partnerships with global creative agencies as well as help create campaigns for Facebook’s agency partners.
“Advertising at its best sparks a conversation, builds a relationship and creates value,” said Keller.
“Over the last few years, Facebook and Instagram have changed storytelling forever by bringing people and brands closer together in new ways. I’m excited to join The Creative Shop team and to be partnering with the industry to continue this evolution of storytelling.”
“At Facebook we’re committed to being the best creative partner to the agencies and clients we work with around the world,” said D’Arcy.
“Part of that commitment is investing in world class talent within the The Creative Shop. Andrew Keller has been a driving force in reinventing the advertising industry for almost two decades–he’s a builder and is enormously respected.”