Samsung India marked International E-Waste Day with a nationwide awareness initiative highlighting responsible electronic waste management across its 1,200 Samsung customer service centers. The campaign, in collaboration with Cheil India, formed part of the company’s ongoing ‘Care for Clean India’ program, aimed at helping consumers understand safe e-waste disposal and practical steps toward environmental cleanliness.
At service centers across the country, customer care officers engaged walk-in customers with information about the dangers of improper e-waste handling. Awareness materials, including short videos, posters, and interactive sessions, demonstrated how returning old devices and recycling accessories contribute to reducing electronic waste.
Customers were invited to take a pledge for responsible disposal as a sign of their commitment to environmental protection. Many participants received saplings or plant seeds as a symbolic gesture connecting recycling with renewal.
International E-Waste Day serves as a reminder that sustainability begins with awareness. Through its service centers, Samsung seeks to make it easier for customers to learn about responsible disposal and take part in creating cleaner communities.
The ‘Care for Clean India’ program provides consumers with convenient options to hand over old or end-of-life electronics for safe recycling. Free pick-up services are also available for large appliances such as televisions, refrigerators, and washing machines, regardless of brand.
“This International E-Waste Day, Samsung encourages everyone to take a small but meaningful step — pledge to dispose of e-waste responsibly,” the company said in a release.
Credits
Agency: Cheil India
COO: Mandeep Sharma
Chief Creative Officer: Vikash Chemjong
Executive Creative Director: Tripti Surana
Account Management Team: Saurabh Singh, Kusum
Creative Team: S.V Srinath, Soumil Nigam, Angad Bhatia
