Dermorepubliq received a Gold Stevie at the 2026 Asia-Pacific Stevie Awards for its PR, influencer, and billboard campaign, “The breakup that went viral by Dermorepubliq.”
The campaign was the sole winner in the Innovation in the “Use of Viral Media or Word of Mouth” category. It used stealth marketing as part of a communications program managed by PR agency Uniquecorn Strategies.
“Dermorepubliq was built on a simple but uncompromising belief: science-based skincare that works,” said Keith Sta. Barbara, CEO and Founder of Dermorepubliq.
“This campaign brought that promise to life in a way that felt real to people before they even knew our name.”
The campaign began with an unbranded billboard that read: “‘Wag na tayo mag break please. Love, D.” The message referenced celebrity breakups and also referred to skin breakouts.
Uniquecorn Strategies managed the campaign narrative. The PR effort was executed in two phases. The Tease phase generated 42 earned stories and more than 60 million influencer video views. The Reveal phase linked the “breakup” to “breakouts” and generated 43 additional earned media stories.
The campaign recorded 200 million in combined online reach and 100 million total video views. Through 93 earned media stories facilitated by Uniquecorn, it generated an estimated USD 4.5 million in PR value.
“This recognition affirms that an effective PR strategy can transform a bold creative idea into a cultural moment,” said Dean Bernales, CEO and Founder of Uniquecorn Strategies.
