The Coca-Cola Company has announced the launch of a new global campaign for the FIFA World Cup, continuing its role as the official soft drink of the FIFA World Cup 2026.
The campaign begins with “Bubbling Up,” the first of three new Coca-Cola films created for the tournament. The initial film features a preview of the new Coca-Cola anthem, ahead of its official release, with contributions from J Balvin, Amber Mark, Steve Vai, and Travis Barker.
The anthem reimagines Van Halen’s 1980s hit “Jump” to capture the spectrum of emotions that define the tournament and football fandom.
“Football is more than a game; it’s a shared passion with a tapestry of emotions that unites billions,” said Arnab Roy, President, Coca-Cola Global Category.
“At Coca-Cola, we believe in the power of shared experiences. Our creative vision for this campaign is to harness the incredible energy of the FIFA World Cup and the rollercoaster of emotions that only this tournament can deliver, transforming them into real, tangible connections. Through innovative experiences and compelling content, we’re bringing fans closer than ever before, whether they’re cheering in digital spaces, local bars, or at-home watch parties.”
