In a special edition of Gerety Talks, four creative leaders from Scholz & Friends, named Global Agency of the Year at the 2025 Gerety Awards, will sit down to discuss the work behind their recognition.
Francesca Montrucchio, Associate Creative Director; Mirko Derpmann, Executive Creative Director and Partner; Marielle Wilsdorf, Partner and Managing Director; and Martin Gillen, Creative Director take the conversation inside several of the campaigns that stood out to the jury: ‘Irmela vs Nazis’ for toom, ‘Unsilence the Violence’ and ‘Equal Communication’ for Terre des Femmes, and ‘100th Edition’ for Frankfurter Allgemeine Zeitung.
From ‘Irmela vs Nazis’ for toom, to ‘Unsilence the Violence’ and ‘Equal Communication’ for Terre des Femmes, and ‘100th Edition’ for Frankfurter Allgemeine Zeitung, the conversation explores how these ideas came to life — and what it takes to create work that resonates.
Marielle Wilsdorf, who will lead the Gerety 2026 Executive Jury in Berlin, also shares what she hopes to see in this year’s entries — and the team reflects on what they’re looking to push further in 2026.
The full conversation airs April 28 at 16:00 CET at geretyawards.com/talks.
