Britannia Jim Jam has announced the launch of Marvel-themed special edition packs with designs inspired by Marvel Super Heroes. The packs are launching across Britannia Jim Jam and Britannia Jim Jam Pops.
The new range features Captain America, Thor, Iron Man, Deadpool and Wolverine. Each pack includes elements such as Captain America’s shield, Thor’s hammer, Iron Man’s suit, Deadpool’s twin katanas and Wolverine’s claws.
At the center of the campaign is a take that Super Heroes almost always have their hands full, ready to save the world. Britannia Jim Jam is positioned as a snack that can be enjoyed with one hand.
The idea is presented in a new ad featuring five Marvel cosplayers holding a fictional Super Hero press conference. They are faced with a question from Jimmy and Jammy, leading to the realization that Super Heroes, including cosplayers, rarely have a free hand to enjoy a snack. The ad presents Britannia Jim Jam as a snack that can be enjoyed with one hand.
“Our focus has always been on staying closely connected to culture and finding relevant ways to show up where consumer interest exists, especially among younger Gen-Z audiences who shape what is current and relevant today,” said Siddharth Gupta, Vice President – Marketing, Britannia Industries.
“Pop culture collaborations are one of the ways we bring this to life, with a focus on delivering connected experiences across multiple touchpoints. Our collaboration with Marvel stands out as a unique opportunity for us to translate this thinking into a cohesive brand experience for our consumers that remains rooted in the product.”
