Baskin-Robbins has announced a collaboration with the Smurfs movie franchise to introduce a new themed ice cream flavor in its parlors across India.
The partnership brings together Baskin-Robbins, the American ice cream and dessert brand, and India’s largest quick-service restaurant ice cream chain, with the popular Smurfs movie franchise.
Inspired by the iconic blue characters, Baskin-Robbins has launched its “Splish Splash” flavor. The flavor captures the signature blue color associated with the Smurfs in a scoop described as playful and fun.
“We’re excited to bring the colourful world of the Smurfs into our parlours through in-store activations, exciting games, and fun social media contests,” said Aleesha Desai, General Manager (Marketing) – Baskin-Robbins India..
“We’ve even painted our Instagram feed blue to share the excitement with everyone. We’re also hosting product activations at movie events, inviting influencers and creators for Smurfs-themed celebrations, and giving fans a chance to win limited-edition Smurfs goodies, all designed to create moments kids and parents will truly cherish.”
