Don’t you hate it when you turn away for a moment and someone else eats your french fries? We do. McDonald’s Taiwan has a solution: the ultimate Kung Fu lesson – a brand-new martial art called ‘Kung Fries’, designed to protect your fries from people you thought you could trust.
To create the epic Kung Fu lesson, McDonald’s Taiwan – together with its agency Leo Taiwan – called in Scott Hung, the legend behind some of Taiwan’s most iconic martial arts films and a recipient of a Golden Horse Award for best action choreography.
Master Hung created five french fry-foe-stopping, easy-to-learn Kung Fries moves: Hold Your Horses; Soft as a Breeze, Strong as a Storm; Divine Finger Flick; Buddha’s Palm of Fries; and the masterful Now you see it, Now you don’t.
All five levels of Kung Fries training have been woven into a three-minute how-to Kung Fu comedy directed by Leo Wang (Breaking & Re-entering, The 9th Precinct), featuring rising star Man-Si Ho, with choreography by Master Hung and music by Chris Hou.
“It is a universally known fact that McDonald’s fries are so irresistible, people are always sneaking a bite,” said Cindy Lin, McDonald’s Taiwan CMO, Asia Business Unit..
“We loved the idea of solving this timeless problem while also reviving Gen Z’s love of Kung Fu, which is a central part of Taiwan’s cultural DNA.”
Kevin Yang, CEO and Chief Creative Officer at Leo Taiwan, added: “By reimagining martial arts with a modern twist, we’ve inviting the world to learn this uniquely Taiwanese take on defending your fries.”
In Taiwan, kung fu has been losing its prominence among Gen Z audiences, despite the island’s rich history in martial arts. But with instructional videos on YouTube, Facebook and Instagram Reels, now anyone can now become a Kung Fries master.
“With its Gen Z cast, some kick ass moves, and lots of fries, McDonald’s Taiwan has created the ultimate Kung Fu lesson for fans in Taiwan, and around the world,” said Jason Williams, Head of Creative Excellence at Publicis Groupe APAC.
According to the campaign 5 Kung Fries defensive moves draw inspiration from Eastern martial arts – in particular Kung Fu, Wing Chun, Tai Chi and Jeet Kune Do.
