Media effectiveness platform DoubleVerify has launched global post-bid measurement across the LinkedIn Audience Network, giving advertisers independent, third-party visibility into how and where their ads are delivered across LinkedIn’s extended publisher network.
The measurement capabilities cover invalid traffic, viewability, brand suitability, and intended geography across LinkedIn Audience Network inventory.
DV’s reporting delivers site-level insights across the network, enabling advertisers to verify media quality and improve media effectiveness. In addition to post-bid measurement, DV offers pre-bid avoidance controls through DV Authentic Brand Suitability on the LinkedIn Audience Network, providing what it describes as a unified approach to media authentication across the campaign lifecycle.
Pre-bid controls enable brands to analyze inventory and exclude content that does not align with their suitability settings, while post-bid measurement delivers insights into delivery.
“Advertisers are demanding greater clarity into the quality and performance of their media environments,” said Steve Woolway, EVP of Business Development at DoubleVerify.
“With this announcement, DV is bringing global media quality measurement to the LinkedIn Audience Network, delivering the independent verification advertisers need to maximize performance and make more informed investment decisions across this important channel.”
According to LinkedIn internal data from August 2025, campaigns leveraging the LinkedIn Audience Network deliver 3.9x more monthly impressions and 66% higher conversion rates compared to LinkedIn feed-only campaigns.
“Providing advertisers with greater transparency and confidence is central to how we continue to evolve the LinkedIn Audience Network,” said Lee Womer, VP of Product & Business Development at LinkedIn.
“By working with companies like DoubleVerify, we’re enabling advertisers to better understand media quality and performance across LAN, helping them make more informed decisions and drive stronger results.”
The launch is part of DV’s Media AdVantage Platform, which combines media verification, ad optimization, and campaign outcomes measurement.
