Palmolive has launched its latest campaign spot, “Paaahhhhhmolive,” in partnership with VML, highlighting the natural and revitalizing qualities of its products.
The campaign, set to roll out across Australia and Aotearoa, New Zealand, celebrates the sensory delight of nature and the rejuvenation offered by Palmolive Naturals, which are crafted from 95% natural-origin ingredients.
“With this campaign, we wanted to deliver a message that really resonates with the daily grind. ‘Paahhlmolive’ playfully captures Palmolive’s dedication to make washing feel less passive and more energising,” said Anthony Crewes, senior marketing director for Colgate-Palmolive South Pacific.
“The campaign is a fun interpretation of what brief moments of revitalization can feel like on the inside, like a moment in nature… or that shower you have at the end of a long day… you know the one,” said Paul Nagy, chief creative officer, VML APAC.
The “Paahhlmolive” campaign will be across a mix of digital and social film channels with digital spots airing across Australia, and TV and digital spots airing across Aotearoa New Zealand.
Additionally, strategically placed out-of-home (OOH) advertisements will appear near supermarkets and in shopping centers.
Credits
Palmolive Equity
Client: Colgate-Palmolive
Creative: VML
Media: Wavemaker ANZ
Production: Austin Studio
Director: Toby Morris
Post-production & VFX: Josh Regoli
Colourist: Matt Campbell
Audio & Music Composition: Sonar Casting: i4 Casting
