The University of Sydney has launched the first phase of ‘Degrees for Good’, a new brand platform from independent agency Today the Brave that reimagines traditional degree titles around the positive impact its students and graduates go on to make in the world.
‘Degrees for Good’ sits under the University of Sydney’s overarching ‘Leadership for Good’ platform.
“The strength of Leadership for Good is that it continues to give us new ways to tell the University’s story, while staying true to what the platform has always stood for,” said Sam Campbell, Head of Brand, University of Sydney.
“Degrees for Good gives us a new expression of that idea by putting our people and their contribution at the centre. Working with Today the Brave, we wanted to make the impact of a University of Sydney education feel more immediate, human and visible.”
“A degree is what you walk away with after university,” said Vince Osmond, Creative Partner, Today the Brave.
“But we wanted to capture what a USYD degree can actually mean out in the world. What we love about Degrees for Good is that it takes something every university offers and gives it a meaning that’s uniquely University of Sydney. And it all comes back to what Leadership for Good has always been about.”
The platform will roll out across film, OOH, social, and digital, with localized executions connecting the stories of students and graduates to the communities they’re making a difference in, according to the release.
Credits
Client: University of Sydney
Johanna Lowe: Chief Marketing and Communications Officer
Samantha Campbell: Head of Brand
Andrew Bretell: Head, Creative
Cassandra Williams: Senior Brand Manager
Harbinder Kaur: Campaign Coordinator
Stefanie Zingsheim: Photographer
Trish Tzannes, Head, Social and Content
Mayank Parikh: Social Media Senior Specialist
Luke Buckler: Senior Social Media Content Producer
Charlie Devenport: Assistant Content Producer, Social Media
Agency: Today the Brave
Vince Osmond: Creative Partner
Jade Manning: Creative Partner
Henry Kember: Creative Director
Christian Duffy: Creative Director
Alyce Gillis: Strategy Partner
Gina O’Donnell: Group Account Director
Liam O’Brien: Senior Account Director
Drea Segura: Production Lead
Olivia Mayberry: Senior Producer
Rebecca Harvey: Producer
Jimmi Fenton: Editor
Kate Gregson: Head of Creative Operations
Ethan Hsu: Head of Design
Katrina van Berkel: Senior Designer
Matt Grainger: Senior Finish Artist
Production Company: The Pool Collective
Ingvar Kenne: Photographer & Director
DOP: Conor Ashleigh
Caitlin Perz: Executive Producer
Lauren Simpson: Producer
Music: Mosaic
Adam Moses: Studio Head of Creative, Partner
Bill Doig: Executive Producer, Partner
Madeleine Wilkinson: Producer
Anton Levings: Composer
Retouching: Sterne Creative
Mark Sterne: Creative Partner
Colour: Yanni Kronenberg
Yanni Kronenberg: Senior Colourist
