The University of Auckland has tapped Droga5 ANZ as its new creative and strategic partner. The partnership spans marketing strategy, creative development, and brand storytelling across Aotearoa and key international markets.
According to the announcement, the goal is to support students in a rapidly evolving world through focused campaigns and communications.
“Our team couldn’t be more excited to go back to university,” said Storm Day, NZ Lead of Accenture Song and CEO, Droga5 Aotearoa.
“The University of Auckland is an icon in Aotearoa and a beacon for ambitious, curious thinkers. This partnership lets us help shape what that means for the next generation.”
The creative collaboration is already underway, with the first campaigns currently in development. The Droga5 ANZ team marked the beginning of the partnership by trading their agency lanyards for student ID cards.
“Universities are where big ideas are born, so it’s a perfect fit,” said Stevie Weber, Chief Strategy Officer, Droga5 ANZ.
“The University of Auckland is full of people trying to change the world. Our job is to make sure UoA is the world’s most influential university.”
Sarah Kenny, Associate Director of Marketing, University of Auckland, added: “Education is the ultimate act of optimism. We wanted a partner who thinks as boldly as we do about the future and Droga5 stood out for their insight into what makes people curious and how they want to learn.”
