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Evelina Pak

Evelina is a staff writer at Branding in Asia.

Recent Articles

Indian Design in Focus

Asha Sairam – ‘We have a rich tradition of design and craft to draw from’

As part of our Indian Design in Focus series, we recently caught up with Asha Sairam, Principal at Studio Lotus,...
Inner Chapter

Jun Bae on South Korea’s Diverse Youth Culture and What Brands Should Know

From the interplay between K-pop and indie scenes to shifting travel habits and analogue nostalgia, Inner Chapter’s Jun Bae shares...
Insight

India’s Digital Ad Market Projected to Grow 15% Annually Through 2029

Digital advertising accounts for 50%–60% of India’s ad spend and is projected to grow around 15% annually through 2029, reaching...
Happiness Saigon

One Under 30: Young Creative Spotlight — Hanh Tran Ngoc Minh

In our ongoing series spotlighting young talent in the industry, Branding in Asia presents “One Under 30” – a special feature...
BBH Singapore

Fairfield by Marriott Invites Travelers to ‘Come Back to Calm’ in New Campaign

Fairfield by Marriott has launched a new campaign, “Come Back to Calm,” developed by BBH Singapore, positioning the brand as...

Keiji Ashizawa on Honest Design and the Interplay of Space, Interiors, and Objects

The founder of Keiji Ashizawa Design discusses his philosophy of ‘Honest Design,’ the emotional function of hospitality, and the layered...
FCB SHOUT

Tropicana Twister and The Shout Group Campaign Enters Malaysia Book of Records

Tropicana Twister and Shout Group’s Ramadan campaign “Gandakan Kebaikan” earned a Malaysia Book of Records entry for the most pledges...
The One Club for Creativity

The One Show-ONE Asia Cross-Culture Jury Initiative Launches

The new initiative is intended to help judges based in the West become more deeply aware of the creative excellence...
Droga5 ANZ

University of Auckland Appoints Droga5 ANZ as Creative and Strategic Partner

Droga5 ANZ, has been appointed the new creative and strategic partner for the University of Auckland. The partnership spans marketing...
TBWA\Media Arts Lab

TBWA\Media Arts Lab Sydney Promotes Stuart Alexander, Appoints Anna Hunt as MD

Apple’s bespoke global creative agency, TBWA\Media Arts Lab (MAL), has announced the appointment of Anna Hunt as Managing Director and...
We Are Social Thailand

KFC Bucket Search x WAVS 3 Project Supports Youth Music in Thailand

Participants receive guidance from coaches through the platform and can brainstorm, compose, and share music with peers.
Atmos Studios

Singing Sinks Seek Your Help in New Sydney Water Campaign

VFX studio Atmos has delivered full post-production services for Sydney Water’s latest ‘Save Our Sinks’ awareness campaign via TAG Dentsu....

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