Creative agency, Special, has appointed Maddie Marovino to the newly created National Head of Social role as the agency continues to strengthen its earned connectivity offering. Marovino will lead the agency’s social offering nationally, shaping culturally relevant ideas and content for brands in social environments.
She will work across channels, using social to connect creative, media, experience, PR and influencer into one system focused on audiences.
Marovino joins Special from Hello, where she spent five years as Director of Client Experience, shaping and leading integrated work.
Across a 15-year career spanning start-ups, scale-ups, and global brands, she has worked with Uber, Uber Eats, Air Canada, Unilever, Johnson & Johnson, McDonald’s, and Harley Davidson.
“It’s not every day you meet someone of Maddie’s calibre. Her start-up background gives her the hustle and nimbleness that thrives at an independent agency, while her global and local experience and strong industry partnerships will help expand our agency’s social capability, unlocking new opportunities for clients and driving earned-led connectivity across the business,” said Alex Bryant, Managing Director of Special PR Australia.
“I’m incredibly excited to join the team at Special and further integrate social firepower into everything we do – from insight and idea through to execution and impact. In a landscape where the consumer journey is increasingly fragmented, social can be both the spark and the glue,” added Marovino.
