Reese’s wasted no time capitalizing on Taylor Swift’s album announcement, releasing a new 15-second ad less than a day after she revealed The Life of a Showgirl on the Kelce brothers’ New Heights podcast last week.
The spot, ‘You Asked For It,’ gives a nod to what is known as the pop star’s “Orange Era” and has already reached 4 million views on YouTube.
The Hershey-owned brand used the spot to promote its Reese’s-Oreo collaboration, drawing a connection with the brand’s color scheme.
The company worked with The Martin Agency and MiltonOne to produce the campaign reports for Marketing Dive.
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