In order to deliver the most support to its clients in Southeast Asia, Partnerize will open an office in Singapore by Q1 2019.
“We’ve been working with Southeast Asia clients for some time, supported by a team in the APAC region,” said Simon McDonald, VP of Revenue – APAC at Partnerize. “By opening an office within Southeast Asia, we are going to be able to offer additional support and more in-person visits to help accelerate their growth.”
Since August 2018, recruitment efforts have been underway for three roles: an SEA market director, a partnerships manager, and a customer success manager. With most SaaS companies serving APAC clients from an office in the US or Europe, it can often take an entire working day to resolve a client issue due to the time difference. With a presence in Singapore, Partnerize aims to ensure its clients in the SEA do not face these friction points.
“Our company has been very successful in Australia, leveraging our in-market team approach to drive extraordinary client growth,” said McDonald. “By expanding with an office in Singapore, we are applying this same model to one of the fastest-growing markets in the world.”
In setting up a dedicated team in Singapore, Partnerize intends to deliver bespoke recommendations for its SEA prospects. The SaaS startup makes performance-based partner agreements with other brands and publishers to sell goods and services. Partners include traditional affiliate channels such as coupon sites, loyalty communities, and cashback providers. They also include consumer brands, media companies, influencers, and niche publishers.
“A regional client support team also ensures that we have team members that truly understand the market and can offer strategic ideas and suggestions to help them drive stronger business results,” said McDonald. “It also means that there is a team that is well-versed on their integration and can resolve issues more quickly and thoroughly.”
Partnerize will look to grow its SEA footprint through the Partner Management Platform (PMP) after customer success teams are in place and existing clients & prospects have been served to peak delivery. Regional clients include Zalora, Zuji, Fanli, and iPrice.
According to The State and Future of Partnerships study by Worldwide Business Research, affiliate marketing is seen as a related concept with partnerships, with most respondents conflating the two or even perceiving that affiliate is a segment of partnerships.
The UK-based partner management provider recently raised $9 million at a $127 million valuation, with the total investments being $37.5 million to date.
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