OWNDAYS has launched a limited-edition eyewear collection in collaboration with the Netflix series Squid Game, marking the Japanese brand’s first-ever tie-in with the global television phenomenon. The collection is now available across OWNDAYS stores in Singapore and online.
The new eyewear line includes six designs, each offered in two color variations. The collection draws from the series’ distinctive visuals and characters, incorporating elements such as the green tracksuits worn by players, the Young-hee doll from “Red Light, Green Light,” and the pastel-colored, maze-like staircases.
Each pair of glasses comes with a limited-edition case modeled after the series’ coffin-shaped casket for eliminated players. A soft pouch that doubles as an eyeglass wipe is also included, in keeping with the show’s dark humor and stylized visuals.
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The Tracksuit model features square frames in the green shade worn by contestants, with Player 456’s number and pink guard symbols subtly detailed along the temples. The Young-hee model offers oversized Boston-shaped frames incorporating 3D design elements inspired by the doll’s hairband and pigtails.
