Katashe Group has been appointed by Oobit as its research, strategy and innovation ecosystem partner. Oobit is an open payments platform backed by investors including Tether and Solana.
The partnership will focus on producing market insights, research and experience frameworks around how Web2 platforms across Asia can explore and assess digital asset user experiences, particularly where established global payment networks intersect with wallet technologies.
Oobit has developed Plug & Pay, an infrastructure layer that connects digital asset wallets to established payment rails such as Visa. The technology enables digital asset wallets to interact with everyday payment environments, allowing users to transact in retail settings.
The collaboration comes at a time when digital asset infrastructure is evolving beyond early-stage experimentation into consumer payment experiences across global payment networks.
On the appointment of Katashe, Eric Song, Co-Founder of Oobit, says, “Most infrastructure plays stop at technology. We don’t. Getting cryptocurrencies into everyday payments means understanding how people actually behave, what they hold, how they spend, and what builds trust.
That’s what Katashe brings to the table with their expertise. Asia is where the next wave happens; we intend to be the infrastructure it runs on.’
Cheelip Ong, Executive Chairman of Katashe, adds: “Our team has spent years studying how new technologies move from early-stage infrastructure into real-world consumer experiences. The intersection of wallet technology, stablecoins and traditional payment rails is no longer theoretical; it’s happening now.”
“Oobit has built the infrastructure that makes this transition seamless, and we’re excited to help drive adoption across Asia by helping shape frictionless consumer experiences as digital asset payments become part of everyday commerce.”
The appointment marks another step in the evolution of digital asset infrastructure into practical, everyday consumer payment experiences.
