Omnicom Media Group Singapore has made leadership changes with the return of Anita Yeong to the Group as its new Commercial Director while Jourdan Tan has been promoted to Head of Performance.
Yeong returns to Omnicom Media Group Singapore after five years at IPG Mediabrands. In her new role, she will lead the investment, trading and accountability functions for the Group.
Tan was previously the Performance Director for the Group in Singapore and Head of Programmatic for OMD New Zealand.
“Given our strength in producing outcome-based marketing solutions, which have been recognized by industry bodies and clients alike, we have strengthened the leadership of our disciplines so that we continue elevating our client offering,” said Somanathan on the appointments.
“With Jourdan’s experience in all aspects of digital and Anita’s commercial background and skill set, we are well-positioned to help our clients achieve stronger outcomes from their media investments and advance even further ahead of the curve with their communications.”
