Independent media consultancy Mindbox has announced two new client wins and a restructured leadership, as the agency positions itself around what it describes as an intelligence-led model.
Following a competitive pitch, Mindbox has been appointed agency of record for HONOR, the global technology brand, covering strategy, media, data and infrastructure across Australia and New Zealand. The appointment spans more than 100 markets in which HONOR operates, according to the release.
“It is a pleasure to partner with Mindbox for our launch. Our incredible success in just the first two months of this partnership has been fantastic, and I look forward to furthering our results together with a big product launch roadmap to come this year,” said Peter Tsai, Marketing Director, HONOR.
Mindbox has also been engaged by Royal Brisbane and Women’s Hospital Foundation to provide strategic consulting services. The brief covers marketing infrastructure, governance frameworks, and media best practice.
“Our sector is inherently complex, particularly when it comes to connecting data, systems and customer experience in a meaningful way,” said Wendy Taylor, Chief Experience & Brand Officer, Royal Brisbane and Women’s Hospital Foundation.
“Nic and the team at Mindbox bring the right strategic and technical expertise needed to build the right foundations, giving us greater confidence in how we drive marketing impact and donor engagement.”
The announcements follow the launch of curateID, Mindbox’s customer acquisition platform.
New leadership structure
Alongside the client wins, Mindbox has formalized a dual Managing Partner structure, a change the agency says is designed to bring sharper focus to client delivery and growth.
Jessica To takes on the role of Managing Partner – Precision, responsible for client delivery, performance standards, and day-to-day operational rigor. Frazer Comley moves into the role of Managing Partner – Growth, leading new business, market positioning, and strategic direction.
“What we’ve built at Mindbox changes the commercial relationship between a brand and its agency,” said Comley.
“Clients see everything, own their data and can connect delivery to outcomes. This isn’t just media, its business intelligence. That’s not an incremental improvement on the old model; it’s a different proposition entirely. The brands that move early on this will have a real advantage.”
