McCann Content Studios, part of FP7McCann MENAT, has appointed Ahmed Nour as Head of McCann Content Studios – UAE, underscoring the agency’s focus on advancing social and influencer-first growth and innovation in the market.
Nour has more than a decade of experience across global agencies and corporations, covering data, strategy, social, and account management. He has led campaigns and managed digital mandates for clients including Lexus, IKEA, McDonald’s, Toyota, Emirates NBD, Global Village, Mercedes, Samsung, and Riyadh Air.
In his new role, Nour will oversee social operations for the UAE, leading strategy, delivery, and team management across a portfolio of high-growth and multi-market clients such as OnStar, Hyundai, Bolt, Unilever, Shark Ninja, and Masafi. He will focus on creating platform-native, culturally relevant, and performance-driven content, while fostering integration across creative, influencer, and data teams to ensure effective execution and innovation across all touchpoints.
“I’m grateful to return home to MCS. Having seen this division’s growth from both inside and out, I can say with certainty there’s no place I’d rather be. MCS has always been a step ahead when it comes to social thinking, and I’m excited to shape what’s next, for our clients, our teams, and the market,” says Ahmed Nour – Head of McCann Content Studios, UAE.
Ibrahim Hasan, Regional Head of McCann Content Studios MENAT added: “To be frank, this isn’t a comeback, it’s a continuation of a story we never wanted to pause. Bringing Ahmed back is more than a reunion; it’s a deliberate investment in the right talent, the right culture, and the right future.
He embodies the DNA of creativity, collaboration, and passion for content that helped start the spark of our growth two years ago. With him at the helm, we’re building the next chapter of what MCS will be able to do in UAE and the region.”
Tarek Ali Ahmed – Managing Director – FP7McCann UAE said: “Social is at the heart of how brands connect today, and we’re investing in the right talent to keep raising our game. Having Ahmed back with us feels both exciting and familiar. He knows our culture, shares our ambition, and will play a big role in continuing the growth of our social offering.”
