Lufthansa Airlines has launched a new brand film as a “pivotal part” of the Allegris campaign under the “Yes” platform, showcasing Lufthansa’s commitment to elevating the passenger experience.
In addition to the brand film done in collaboration with Serviceplan Group, the Allegris campaign includes a series of six videos and eight still images that will span various channels, including Connected TV (Peacock, Hulu), social media (Facebook, Instagram), custom partnerships (Vox, Conde Nast), audio, and Out-of-Home placements in San Francisco and Chicago.
The 360-campaign focuses on the Lufthansa Allegris cabin experience, with significant upgrades and features that aim to set it apart in the aviation industry.
The “new way of flying” is brought to life through fast-paced visuals, crafted by the London-based director duo Nono & Rodrigo, while the still images were captured by French photographer Alice Moitié, whose work combines high-end aesthetics with authentic moments, ensuring a true reflection of passengers’ experiences.
The campaign features NBA basketball star Dirk Nowitzki enjoying a seven-foot-long bed, along with families taking in the privacy and comfort of the Business Class Suite, to business travelers working and relaxing with ample space, the films present a vivid, engaging, and relatable narrative the airline said.
“We are excited to showcase how the Allegris cabin experience transforms every journey into a memorable adventure. And we are thrilled that we could team up with Dirk Nowitzki, an international star with a German background,” said Michelle Mynhardt, Head of Marketing & Communication at Lufthansa.
“We chose to tell playful stories of passengers enhancing their travel experiences, using lighthearted voice-overs and dynamic visuals,” said Erick Barrios Hernández and Wolfgang Warzilek, Global Executive Creative Directors at Serviceplan Americas.
“Working with director duo Nono & Rodrigo and photographer Alice Moitié, we captured the innovation of the Allegris cabin while bringing out the joy and excitement of every journey through their unique storytelling and high-end aesthetics.”
“We continue our story of ‘Yes’ also in this campaign, focussing on what makes the Lufthansa brand so strong and special. And we are really happy about the results we have been able to achieve. Thank you to our client for their trust in us, ” said Till Diestel, CCO Serviceplan Germany.
