Creative network INNOCEAN has won a Grand Prix at the 2025 Spikes Asia for the “Night Fishing” campaign, jointly planned and produced with Hyundai Motor Company.
The Grand Prix was awarded in the TV/Cinema Film category, which recognizes advertising campaigns broadcast on television or in cinemas based on creativity, craftsmanship, and overall impact. INNOCEAN also earned a Silver award in the Innovation in Branded Content category for the same campaign.
“Night Fishing” is a short film starring actor Son Suk-ku and Hyundai’s IONIQ 5. Set against the backdrop of an electric vehicle charging station, the film portrays a mysterious incident and an unexpected twist, blending humanistic storytelling with thriller elements. Produced as a 13-minute “short-form movie,” it was notably the first branded film to be screened in Korean cinemas, garnering significant public attention.
“We are truly honored to receive the highest Grand Prix award at Asia-Pacific’s most prestigious advertising festival,” said William Lee, Global CEO of INNOCEAN.
“We will continue to deliver diverse and groundbreaking campaigns that not only meet our clients’ needs but also offer consumers the best brand experiences.”
The campaign has been praised for introducing a new format of branded content through a cinematic approach, effectively showcasing Hyundai’s innovation and technological expertise with a unique filming technique that captures the story from the car’s perspective. It is recognized for blending artistic value with commercial objectives, expanding creative possibilities in branded content, and offering a new direction for brand communication.
Previously, in March, INNOCEAN also won five awards—including a Gold award—at ADFEST for the “Night Fishing” campaign. With its Grand Prix win at Spikes Asia, considered one of the two major advertising festivals in the Asia-Pacific region alongside ADFEST, INNOCEAN has once again solidified its reputation for outstanding creative excellence in the region.
INNOCEAN was previously named “Agency of the Year” at the 2022 Spikes Asia.
