Hinge has launched Can’t Believe We Met on Hinge, the third chapter of its It’s Funny We Met on Hinge campaign, featuring seven real couples who met through the dating app.
The latest installment explores how people felt before finding each other, including skepticism, frustration, cautious optimism, and the temptation to give up. According to the release, the chapter reflects the emotions Gen Z daters experience as they navigate confusion and uncertainty in their dating journeys.
The first two chapters of It’s Funny We Met on Hinge challenged the binary of meeting either “in real life” or on a dating app. This new installment shifts the focus inward, exploring each person’s emotional mindset before they met someone meaningful on Hinge.
“Dating can be deeply challenging, and right now a lot of people are feeling that. There’s a real desire to see love stories that reflect the honesty of that experience,” said Tamika Young, Chief Marketing & Communications Officer, Hinge.
“Can’t Believe We Met on Hinge captures the emotional ups and downs of dating today, while still holding onto a sense of hope for what’s possible. When people see authentic stories and the conversations it sparks across communities, it helps them feel less alone in the process and reminds them that love can still happen.”
Hinge features Gen Z voices throughout the creative and production process for the campaign. The films incorporate self-shot footage, archival moments from couples’ personal camera rolls, and a more textured visual language.
All three chapters of It’s Funny We Met on Hinge were developed in collaboration with creative collective Birthday and directed by filmmaker and photographer India Sleem, whose work centers on intimate, emotionally grounded storytelling from real people and communities.
“What’s been most exciting about working with Hinge across all three chapters of this campaign is watching the storytelling evolve in parallel with the realities of modern dating. It’s a natural progression, in a way, because these are real stories from real daters, delivered in their own words. No scripts, no cue cards,” said Corinna Falusi, Founder and CCO, Birthday.
“We wanted the filmmaking to feel as honest as the stories themselves, so we leaned into real-life textures: self-shot footage, camera-roll moments, the visual language Gen Z already uses to tell their lives. Bringing real voices into the process wasn’t performative; it was essential to making the work feel genuinely theirs.”
