Travel in 2026 will reflect a growing desire for individuality, as travelers move beyond one-size-fits-all itineraries to create trips that mirror their personalities and passions. From adrenaline-fueled adventures to mystical journeys and futuristic stays, travelers will design experiences that express who they are and what they love.
Now in its tenth year, Booking.com’s Travel Predictions report highlights evolving travel behaviors. Previous editions tracked trends such as “Cool-cationers” seeking relief from extreme heat and “Conscious Travelers” prioritizing socially and environmentally responsible destinations. The 2026 report finds travelers eager to reveal their true selves, aided by technology that enables ultra-personalized travel with like-minded companions.
“Travel continues to be a top priority for Asia-Pacific travelers, as journeys increasingly reflect their identities and interests,” said Laura Houldsworth, Managing Director, Asia-Pacific, at Booking.com.
“They are eager to pursue their passions and embrace new adventures, from immersing themselves in fantasy worlds to enjoying road trips and vacation rentals enhanced by cutting-edge technology. That’s why we remain committed to evolving our offerings, providing greater choice, flexibility, and convenience to make it easier for everyone to experience the world.”
Drawing insights from more than 29,000 travelers across 33 countries and territories, Booking.com’s research identifies ten defining travel trends for 2026. The findings suggest that vacations are becoming more individual, more experimental, and more authentic to travelers’ identities.
#1 Humanoid Homes: The Future of Vacation Rentals
Vacation homes have long been prized for space and privacy, but 2026 will see an evolution into something far more futuristic: homes enhanced by humanoid helpers. Imagine checking into a vacation home where a cleaning bot takes care of the mess, a robotic chef whips up dinner (and does the dishes), and smart systems quietly optimize water, energy, and waste in the background.
Travelers are ready to embrace this next frontier of comfort-meets-curiosity, with 86% of APAC travelers open to booking a robotic-enhanced home. Practical perks lead the way as nearly half of those interested (48%) say cleaning bots would sway their booking choice, while 37% are most excited about a robotic chef, and more than a quarter (26%) want robots managing sustainability behind the scenes.
Travelers are ready to embrace this next frontier of comfort-meets-curiosity, with 86% of APAC travelers open to booking a robotic-enhanced home.
But it’s not just about convenience. For many, it’s the novelty (31%) or even the bragging rights (23%) of staying in a home that feels straight out of science fiction. These “humanoid homes” blur the line between practicality and play, redefining the vacation rental experience and setting the stage for stays that feel both comfortable and truly unforgettable.
#2 Roadtrip Rewired: Embracing Shared Journeys on the Open Road
The classic road trip is shifting gears in 2026, moving beyond family and friend convoys to embrace spontaneity and discovery, including new companions along the way. The journey itself is no longer just about the drive, rather a space for connection and memorable experiences with fellow adventurers, with 86% of travelers open to carpooling on vacation and close to two-thirds (63%) willing to use an app to find travelers on a similar route.
The appeal is clear. APAC travelers are drawn to road trips that make travel more spontaneous and flexible (83%), let them meet new people (79%), and allow them to share driving responsibilities (79%). For non-drivers especially, carpooling and autonomous vehicles transform previously inaccessible routes into shared adventures, expanding a sense of freedom.
APAC travelers are drawn to road trips that make travel more spontaneous and flexible, let them meet new people, and allow them to share driving responsibilities.
Technology is also reshaping how travelers plan their journeys. In the APAC region, 78% of Gen Z and 72% of Boomers are open to using self-drive vehicles or AI to shape their routes. Close to three-quarters (72%) of APAC travelers say they would use AI or generative AI to map scenic, off-the-beaten-track routes tailored to their trip desires.
The combination of technology and social opportunity is redefining what a road trip can be: part exploration, part community, and entirely personal.
#3 Glow-cations: Skincare Specific Travel, Driven by Tech
Wellness travel will get a serious glow-up in 2026 with 82% of travelers in the region open to booking a dedicated glow-cation featuring multiple skin-specific treatments tailored to their personal skincare needs. What used to be simple spa escapes are transforming into high-tech—nearly two-thirds of APAC travelers (65%) say they would consider using AI to identify destinations aligned with their personal skin needs or high-touch journeys centered on the body’s largest organ: the skin.
The appetite for personalization runs deeper than ever, with more than three-quarters (78%) open to personalized hydration stations that adapt to local climate and activity, while 72% are intrigued by smart mirrors analyzing pores and hydration to provide real-time skincare advice. Sleep optimization is also central, with eight in ten (80%) interested in enhancement suites designed with circadian lighting and soundscapes to improve rest, a vital factor in skin repair and regeneration.
From ancient thermal rituals to cutting-edge DNA and microbiome testing, glow-cations mark a new era of skin-specific wellness travel, where the goal is not just to recharge, but to return home visibly renewed.
#4 PastPorts: Where Memories Become Destinations
In 2026, nostalgia will no longer be something we leave in the past—it will become something we can step back into, with technology making it possible. With AI-powered photo mapping and heritage-tracing platforms, memories can transform into maps and old snapshots into future trip itineraries as travelers pinpoint the exact spot where a moment once happened and stand in it.
For many, these trips are deeply emotional, rooted in the desire to relive meaningful moments and share them with others. Three-quarters of APAC travelers (75%) say they would consider recreating a memory or photo by using technology to identify the exact location it was taken and then traveling there.
In 2026, nostalgia will no longer be something we leave in the past—it will become something we can step back into, with technology making it possible.
Nearly half (49%) say their main motivation would be to revisit a memory with family or close friends, while 51% are drawn to destinations that make them feel young, connected, or at home. More than a third (37%) see these journeys as milestones to reflect on personal growth or reconnect with people from the past, while 28% gain closure by returning to places tied to difficult memories.
What makes this movement new is how technology fuels the timeless human urge to remember. Beyond nostalgia, travelers are using innovation to trace ancestral roots, bond across generations through storytelling, or even recreate photos for sharing in ways that feel both timeless and new.
#5 Romantasy Retreats: Escaping Into Enchanted Worlds
For centuries, books have been travel companions, carried in suitcases and read on trains, planes, beaches, and beyond. In 2026, with genres like romantasy exploding in popularity, the relationship between stories and journeys enters a new chapter as travelers step not just into novels, but into the fantasy worlds of dragons, fairies, and other mythical creatures.
Expect to see vacations become immersive storyscapes in the year ahead, where enchanted castles, mystical forests, medieval banquets, and masquerade balls set the stage for otherworldly romantasy retreats. Nearly eight in ten (79%) Asia-Pacific travelers say they’d be interested in visiting a destination inspired by romantasy. For many, this goes far beyond sightseeing—65% are open to taking part in a role-play retreat based on their favorite fantasy game, book, or film, with more than a quarter (28%) saying they are definitely interested in making this part of their future travel plans.
Technology is turning the page of this new escapism, with more than eight in ten travelers (82%) in the APAC region open to AI-powered suggestions that match fantasy aesthetics, recommend secluded “storybook” stays, or pinpoint real-world filming locations. No longer confined to fiction, fantasy will become a travel blueprint, offering enchanted escapes where imagination and adventure become the protagonists.
#6 Shelf-ie Souvenirs: Turning Kitchen Shelves into Cultural Showcases
In 2026, the humble kitchen cupboard is becoming a cultural canvas, filled with travel souvenirs that reflect personal taste, design flair, and a story of place. These shelf-ie souvenirs are moving from fridge magnets to pantry shelves, with travelers increasingly seeking edible and design-led treasures that turn everyday kitchens into showcases of global culture.
More than seven in ten APAC travelers (74%) say they would consider buying design-led kitchenware or pantry items on vacation, from hand-painted spice jars to tins of artisan olive oil that double as décor, with two-thirds (67%) saying they would even consider traveling to a destination specifically known for its pantry products or kitchenware.
This shift is as much about meaning as aesthetics. More than a quarter (29%) of APAC travelers say edible souvenirs help them relive a destination each time they cook, while 28% value how these items showcase local craft, sustainability, and traditional methods. For others, exclusivity and style play a role, with one in five (20%) choosing destinations for rare souvenirs, limited-edition cookware, or packaging that looks as good on a shelf as it does on social media.
#7 Turbulence Test: Love, Friendship, and Teamwork on Trial
Vacations aren’t just for recharging—in 2026 they will become the ultimate compatibility check as many travelers plan to use time away to test the strength of their relationships: romantic, platonic, or even professional. Close to three-quarters (72%) of APAC travelers are open to taking a trip with a potential partner, colleague, or new friend specifically to see how well they click, with the ways travelers are testing relationships as creative as they are revealing.
Two-thirds (66%) of APAC travelers would consider traveling to a remote location to see how their companion handles ambiguity and discomfort.
Two-thirds (66%) of APAC travelers would consider traveling to a remote location to see how their companion handles ambiguity and discomfort. Another 68% are intrigued by role-reversal retreats, where the usual planner hands over control or the introvert takes the lead. Similarly, 68% would embrace travel with severe constraints, such as budget limits, language barriers, or limited connectivity. Meanwhile, a majority (77%) would take the backseat themselves to see if their travel partner steps up to plan the trip.
These turbulence tests highlight a shift in how people approach vacations—not just as escapes, but as immersive ways to understand compatibility, adaptability, and teamwork. Gen Z travelers are the most experimental of all, with 85% open to custom itineraries designed to simulate real-life dynamics and test connections in ways that will either soar or stall.
#8 Destined-ations: Travel Written in the Stars
In 2026, the stars won’t just inform horoscopes and star signs—they will shape travel plans. From moon phases to astrology, mystical practices will become a new compass to guide travel decisions, turning vacations into journeys that feel spiritually aligned and cosmically approved.
More than half (60%) of APAC travelers say they would consider changing or canceling their plans if a spiritual advisor or guide suggested it was not the right time, while 56% would reconsider trips based on a horoscope warning, and 51% would adjust if Mercury was in retrograde.
More than half (60%) of APAC travelers say they would consider changing or canceling their plans if a spiritual advisor or guide suggested it was not the right time.
Beyond these cosmic course corrections, many travelers actively seek experiences that align with mystical or astrological cues. Close to half (46%) of APAC travelers say they consider such influences when planning vacations, from timing trips with moon phases or solstices to visiting energy-rich sites. More than half of Gen Z (60%) and Millennials (51%) are particularly attuned to this sense of spiritual exploration, proving that for younger generations, the path to self-discovery might just be written in the stars.
#9 Hushed Hobbies: Quiet Pursuits for a Louder Sense of Calm
Silence will be golden in 2026, as travelers look to swap the noise of daily life and distractions of an overstimulating world for the soothing stillness of nature to restore their sense of calm. With 46% of APAC travelers saying they would vacation specifically to feel closer to the natural world and close to one-third (30%) turning to “quieter” hobbies on vacation, travelers will be seeking restorative rituals that prioritize patience, reflection, and stress relief.
From insect spotting and birdwatching to fishing and foraging, travelers are increasingly interested in pastimes that invite a deeper connection and close observation with an outdoor space. Close to two-thirds (66%) of travelers in the region say they would consider moth/butterfly watching or insect spotting, 77% fishing or birdwatching, and 79% staying at a hotel where they are involved with foraging in local nature and wilderness hotspots for their meals, with these activities offering a way to connect more deeply with their surroundings.
Even in this quest for quiet, technology has a subtle role to play as an enabler, from apps that identify butterflies and birds in real time to AI tools that suggest trails, habitats, or seasonal migration patterns.
By slowing down and letting nature take the lead, travelers are redefining what it means to recharge by finding clarity not in doing more, but in embracing less.
#10 Modern Milestone Missions: Travel That Celebrates YOU
Travelers in 2026 will rewrite the rulebook on when and why. No longer reserved for weddings, honeymoons, anniversaries, or having a baby, today’s milestones are deeply personal as societal norms continue to shift and evolve. Two-thirds (66%) of APAC travelers say they don’t need a reason to book a trip, while 16% say they’d go to a dream destination without waiting for a “traditional” milestone to make it worthy.
This new wave of modern milestone missions highlights how travelers are embracing personal achievements on their own terms and using travel as a way of celebrating their individuality. Three-quarters (75%) of travelers in the region justify booking a vacation simply because they’ve worked hard and deserve it, while new reasons to book a trip are rising to the forefront: toasting a new job or promotion (26%), receiving a surprise tax refund (14%), marking the closure of a breakup (14%), and showing off a new outfit (9%). Health and wellbeing achievements are also emerging as powerful motivators, with close to a quarter (24%) traveling to mark milestones like sobriety or fitness transformations.
At its core, modern milestone missions are about traveling for whatever brings you joy, celebrates individuality, and lets you be unapologetically you.
For more information about Booking.com’s 2026 Travel Predictions, go here.
