This Raya, MBCS and Ford have launched a campaign to showcase the Ford Ranger’s versatility and reimagine the Malaysian ‘balik kampung’ (returning to hometown).
Returning home for festive breaks may not only be joyous but also chaotic and hectic — a universally relatable experience. The ‘Ranger Ready, Raya Steady’ campaign builds on these moments — from initial preparations to celebration with families — through a series of humorous films.
“Raya is a time of joy and togetherness, but also filled with the commotion of planning. With this, comes the struggle of packing and returning to your hometown with an abundance of gifts and food to show your love to family back home” said Eddy Nazarullah, Creative Director of MBCS.
“The very mundane and practical action of packing often becomes an ambitious feat as families challenge themselves to fit everything into their vehicles, and what we want to show is that, when it comes to balik kampung, there’s nothing the Ranger can’t carry.”
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The films feature Alana and Abbas – a mixed-race couple with a strong presence in the East Coast of Malaysia, and national footballer Intan Serah, to showcase the wide appeal of Ford for families, couples, and those with sporty, performance needs.
“The Ranger is more than just a vehicle; it’s a dependable companion for Malaysians in all their activities during the festive season,” added Noerel Huda Ismail, Head of Marketing at Sime Darby Auto Connexion – Ford.
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“In a true demonstration of joy and bustling Raya celebrations, the versatility of the Ford Ranger can get you through it. We hope all Malaysians get to see the Ford Ranger as the ultimate solution for this seasonal challenge.”
