Creative studio Dirt has formally launched after “twelve months of quietly building international projects between Sydney and Bali.”
The studio — also known as Dirtverse — was founded by Alessia Murer, Lou Wright, and Amber Dempsey, who met through contract work before deciding to build a collective model around shared instinct rather than a traditional agency structure.
In its first year, Dirt delivered work for a client base that is 85% international, spanning sectors including commercial property, lifestyle products, and large-scale recreational developments. Clients range from early-stage startups to established global brands, the agency said.
The studio describes its focus as building “forever worlds” — brand systems designed for longevity rather than short-term attention.
“It wasn’t a corporate pivot,” the Dirt founders said in a release. “It was a recognition that the industry has a substance problem. We wanted to create work that is felt in the nervous system, not just seen on a screen.”
Dirt operates through a selective partnership model built around three client archetypes: “The Invested,” described as founders seeking a creative partner rather than a supplier; “The Sick Startup,” high-momentum disruptors needing brand systems to match their growth; and “The Cool Giant,” established organizations looking to move away from legacy positioning toward sharper brand expression.
The studio uses a flat structure without traditional hierarchy. Dirt adds that it incorporates AI during concept development, but that all final output is produced by its own team.
