AMV BBDO London received four Grand Prix honors at this year’s Cresta Awards, leading the list of six top winners across multiple categories.
The agency earned three Grand Prix for Never Just A Period, the latest film in its long-running campaign for Essity’s Bodyform/Libresse brands. The work won for best commercial over 60 seconds, film direction, and production design. The overall campaign was also awarded the Grand Prix for long-term creativity.
Impact BBDO Dubai received a Grand Prix in the long-form creativity category, further underscoring the network’s focus on extended storytelling.
Dentsu Creative Chicago prevented a full sweep by BBDO, winning a Grand Prix for its influencer campaign Oreo Empire.
Hear us out – the Empire’s logo is a circle, filled with a pattern of geometric shapes and so is the OREO logo… coincidence? Or is there something more here? ⚫️⁉️ pic.twitter.com/PSQeW6Udmp
— OREO Cookie (@Oreo) May 9, 2024
Among the 32 Golds awarded, BigTime Creative Shop of Riyadh made a powerful impact with six for its communications for the boxing tournament, Fight Night.
Serviceplan/Plan.Net of Germany once again proved a big winner with four Golds, two going to its innovative campaign in the US for Amazon Health, 855-HOW- TO-QUIT (Opioids).
Other Golds went to Dentsu Creative Iberia, Edelman London, Havas Play, Leo of Hong Kong, Almap BBDO, BBDO New York, Dentsu Inc. of Tokyo, Publicis Middle East, POL from Oslo, BBDO Nordics from Stockholm, BBDO India, Horizon FCB, as well as more awards for AMV BBDO and Dentsu Creative Chicago. Production hotshots Omnicom Productions and Riff Raff Films also featured.
‘We stayed committed to long-term creativity for several years, believing in it as a very important quality to try and assess and recognize… and yet not really seeing the story coming across over several years,’ says Lewis Blackwell, CEO.
‘It’s a hard one to enter as you need a body of consistent great work over many years, with a strong presentation of the campaign. And yet it’s a key quality to measure and treasure when clients consider the value of creativity and how to manage campaign development. We are delighted the jury found such strong entries in this area this year.’
Blackwell also cited the emergence of strong entries that used AI, with three golds going to work that used the new technology in creatively effective ways. ‘It is important to highlight the work with AI that helps signpost how to best use this incredibly powerful and fast-developing new set of tools. This year, we have three fascinating projects.’
The full set of winners and shortlist can be viewed here.
