Brisbane Airport has unveiled a new brand identity in celebration of its 100th anniversary. The brand refresh coincides with ongoing upgrades to both Domestic and International terminals and is part of the airport’s $5 billion “Future BNE” infrastructure program.
“With our centenary, major improvements of both the Domestic and International terminals underway, and our $5 billion ‘Future BNE’ transformation well advanced, the timing feels right,” said Sarah Whyte, Head of Communications & Brand Marketing at Brisbane Airport.
“In the years since we last refreshed our brand, the city of Brisbane has changed, the way we market our destination has evolved, and so has the airport. This new look reflects not only those changes but also the exciting new era that we’re entering as both the airport and Brisbane transform in the lead-up to 2032 and beyond.”
Whyte emphasized that while the update to the brand is an important symbolic gesture, the airport’s core focus remains on enhancing passenger facilities and services.
“As a marketer, I’m very aware that our passengers care about their experience of travelling through the airport far more than they care about our logo,” said Whyte.
“But in addition to all the work we’re doing to make using the airport better, it’s important we also send a visual message about the optimism and excitement that is pervading Brisbane right now.”
Whyte added: “Our previous logo was designed to be quite corporate and business-like, but today we want to signal a sense of anticipation, excitement, and the limitless possibilities that aviation brings. We think our new logo does that.”
“The vibrant new brandmark, inspired by jet streams reflects Brisbane’s spirit and energy,” said Andrew Begg, CEO & Creative Director, Traffic Brand Agency.
“The design system, draws inspiration from the dynamic shapes of the airport apron, forming containers for essential information. It captures a sense of freedom and progress, while staying true to the airport’s heritage and vision of connecting to the world and creating the future.”
In April 1925, the airport’s inaugural airport groundsman, Andrew Lauchland, moved into the caretaker’s cottage of the Eagle Farm Aerodrome. Over the next 100 years this airfield has grown into Australia’s third busiest aviation hub.
Passengers will start to see the new look across terminal digital signs, social media channels, and the airport’s website, bne.com.au
