Canon India, in collaboration with Dentsu Creative Webchutney, has launched a new campaign for its printer range titled ‘Go Beyond’. The campaign positions printing as a medium for creativity and personal expression.
‘Go Beyond’ reframes printing as more than a routine task, suggesting its role in expression and innovation. Canon printers are designed for today’s creators – students, entrepreneurs, and makers, encouraging them to bring ideas to life.
With a contemporary tone and dynamic soundtrack, the campaign aims to challenge conventional perceptions of printing and highlight how Canon products can support creative needs.
The campaign is rolled out across social media, digital video, and creator-led content.
“At Canon India, we have always believed in empowering our consumers with technology that not only simplifies their lives but also inspires them to push boundaries,” said C Sukumaran, Senior Director, Product and Communication, Canon India.
“With the launch of the ‘Go Beyond’ campaign, we are reimagining the role of printers in today’s dynamic world – where creativity is currency, and ideas deserve to be brought to life in the most impactful way.
“Whether it’s for young students, entrepreneurs, artists, or working professionals, Canon’s printing solutions are designed to fuel imagination and enable self-expression at every stage. This campaign is a celebration of that spirit – to dream big, print bold, and go beyond.”
“With ‘Go Beyond’, we wanted to bring alive Canon’s spirit of constantly moving forward – always building, always creating, always evolving,” added Ujjwal Anand, Managing Partner – North, Dentsu Creative Webchutney.
“Canon has always connected with those who think differently and do more, and this was our way of speaking to a generation that’s driven by curiosity and creativity. At Dentsu Creative Webchutney, we build ideas rooted in culture and shaped by people.
“‘Go Beyond’ is for those who wake up with ideas and chase them till they are real. It is a story of ambition, belief, and the joy of making something meaningful. We are proud to have shaped this journey with Canon – one that is full of energy, imagination, and intent.”
