72andSunny, the global creative company with offices in Los Angeles, New York, Amsterdam, and Sydney, has launched the 72andSunny Creative Collective to meet an increased demand for multi-market creativity.
With the addition of Forsman & Bodenfors and Bruce Mau Design, the 72andSunny Creative Collective expands its multi-office presence across North America, Europe, and the Asia Pacific. Forsman & Bodenfors Toronto and Singapore will become 72andSunny offices, while the European offices will continue under the Forsman & Bodenfors brand, building on their regional roots and impact for global clients. The Collective also includes Hecho Studios.
72andSunny is no stranger to the APAC region, having previously operated in Singapore from 2017 to 2022.
“The return of the brand into Singapore as a regional hub for Asia marks a renewed commitment to the agency’s international growth and ambitions in Asia,” it said in a release.
Justine Armour will lead creative globally for the Creative Collective. In a LinkedIn post, she wrote, “I’m thrilled that Forsman & Bodenfors and I will join the house now known as the 72andSunny Creative Collective, and that my role will expand to EMEA, APAC, and to my original home of ANZ. See you in Singapore, Amsterdam, Sydney, and soon, everywhere else.”
The Forsman & Bodenfors Singapore team and leadership will continue as part of 72andSunny Singapore with immediate effect. Po Kay Lee will remain President, joined by Firrdaus Yusoff as Head of Creative and Siddhant Lahiri as Head of Strategy.
“We are beyond excited to be returning to a region that has always inspired and energised us,” said Chris Kay, International President, 72andSunny.
“Building a regional hub in Singapore with the amazing Forsman & Bodenfors team, gives 72andSunny the perfect platform to continue our rapid international growth, fueled with a best-in-class creative team.”
Po Kay Lee added: “Our time with Forsman & Bodenfors has been extraordinary, helping us unlock amazing potential with our team and clients.
“Joining 72andSunny allows us to supercharge that potential, and more. We’re embracing our shared ambition for globally impactful creative work, and gearing up for exciting, bold growth across Asia.”
