‘World’s To-Do List’ Highlights Global Goals With Giant Sticky Notes on Iconic Landmarks

“Guided by the Goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone.”

As part of a creative campaign to urge action on the 17 Sustainable Development Goals, Project Everyone has taken the ‘World’s To-Do List’ campaign – developed by Accenture Song in the UK – to the UN General Assembly (UNGA) in New York and cities around the world.

The campaign features a film presented to world leaders at the UN General Assembly week as part of the annual SDG Moment to place a spotlight on the Sustainable Development Goals.

The film, scored to a cover of Bob Dylan’s classic ‘Blowin’ in the Wind’,  features the 17 Goals to achieve by 2030 represented as giant sticky notes that lift from iconic locations around the world – eventually converging at the United Nations Secretariat.


“The film beautifully dramatizes a simple, but important message – that the answers to the world’s problems aren’t somewhere, out there in the world, waiting for someone else to find,” said Adam Kean, executive creative director at Accenture Song.  “We have the answers set out in the Global Goals and we simply must get the ‘World’s To-Do List’ done.”


“We need a reformed financial architecture that benefits developing countries, providing critical financing and debt relief,” said UN Secretary-General António Guterres at the SDG Moment.


“This is the only sustainable pathway to address the obscene inequalities that exist in every country, while ensuring that the world doesn’t slide into a recession.”

Richard Curtis, co-founder of Project Everyone, said: “It’s never been more crucial that world leaders and the world at large rallies behind the SDGs. They are the ‘World’s To-Do List’ – a blueprint for a better world – and it’s time they’re prioritized and leaders come together to get them done.”

Kate Garvey, co-founder of Project Everyone, added: “’The World’s To-Do List’ campaign has gone from strength to strength. It’s been brilliant to see so many mayors adopt it this year – we know that cities, often hotbeds for innovation, education, and creativity, hold the keys to tackling the climate emergency and achieving the Goals.”


Co-Founder (Project Everyone)

Richard Curtis

Managing Director (Project Everyone)

Piers Bradford

Content Director (Project Everyone)

Polly Mallinson

Creative Director (Project Everyone)

Hannah Cameron

Climate & Business Director (Project Everyone)

Jon Hales


Rachel Holding & Daniel Leppänen

Chief Creative Officer

Nik Studzinski

Executive Creative Director

Adam Kean

Chief Executive Officer

James Denton-Clark

Business Lead

Eilidh McGregor

Account Director

Adam Davies

Creative Agency

Accenture Song

Agency TV Producer

Carol Oakley

Agency Creative Production Lead

Christina Lambrou

Head of Design

Simon Wakeman

Artworker & Animator

Sam Coyle

Production Company



Ludo Fealy

2D VFX Supervisor

Rod Norman

2D Artists

Yanru Yin, Alejandro Marzo, Taylor Webber, James Russell, Adam McHale, Robert Lilley

3D VFX Supervisor

Ben Revens

3D Artists

Ben Thomas, Oscar Hill, Ivan Tomovic, Lucy Wright, Danai Rizou


Kai Van Beers

Colour Assist

Jennifer Kerr

VFX Producer

David Keegan

VFX Production Coordinator

Lia Jacobs

Sound Design

Tom Martin (Mcasso Music)

Music Editor

Mike Connaris (Mcasso Music)

Executive Music Producer

Hils Macdonald (Mcasso Music)


Blowin’ In the Wind by cloves

Speaking at the event were also celebrities including Priyanka Chopra Jonas and BlackPink



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