As part of a creative campaign to urge action on the 17 Sustainable Development Goals, Project Everyone has taken the ‘World’s To-Do List’ campaign – developed by Accenture Song in the UK – to the UN General Assembly (UNGA) in New York and cities around the world.
The campaign features a film presented to world leaders at the UN General Assembly week as part of the annual SDG Moment to place a spotlight on the Sustainable Development Goals.
The film, scored to a cover of Bob Dylan’s classic ‘Blowin’ in the Wind’, features the 17 Goals to achieve by 2030 represented as giant sticky notes that lift from iconic locations around the world – eventually converging at the United Nations Secretariat.
“The film beautifully dramatizes a simple, but important message – that the answers to the world’s problems aren’t somewhere, out there in the world, waiting for someone else to find,” said Adam Kean, executive creative director at Accenture Song. “We have the answers set out in the Global Goals and we simply must get the ‘World’s To-Do List’ done.”
“We need a reformed financial architecture that benefits developing countries, providing critical financing and debt relief,” said UN Secretary-General António Guterres at the SDG Moment.
“This is the only sustainable pathway to address the obscene inequalities that exist in every country, while ensuring that the world doesn’t slide into a recession.”
Richard Curtis, co-founder of Project Everyone, said: “It’s never been more crucial that world leaders and the world at large rallies behind the SDGs. They are the ‘World’s To-Do List’ – a blueprint for a better world – and it’s time they’re prioritized and leaders come together to get them done.”
Kate Garvey, co-founder of Project Everyone, added: “’The World’s To-Do List’ campaign has gone from strength to strength. It’s been brilliant to see so many mayors adopt it this year – we know that cities, often hotbeds for innovation, education, and creativity, hold the keys to tackling the climate emergency and achieving the Goals.”
Credits
Co-Founder (Project Everyone)
Richard Curtis
Managing Director (Project Everyone)
Piers Bradford
Content Director (Project Everyone)
Polly Mallinson
Creative Director (Project Everyone)
Hannah Cameron
Climate & Business Director (Project Everyone)
Jon Hales
Creatives
Rachel Holding & Daniel Leppänen
Chief Creative Officer
Nik Studzinski
Executive Creative Director
Adam Kean
Chief Executive Officer
James Denton-Clark
Business Lead
Eilidh McGregor
Account Director
Adam Davies
Creative Agency
Accenture Song
Agency TV Producer
Carol Oakley
Agency Creative Production Lead
Christina Lambrou
Head of Design
Simon Wakeman
Artworker & Animator
Sam Coyle
Production Company
nineteentwenty
Director
Ludo Fealy
2D VFX Supervisor
Rod Norman
2D Artists
Yanru Yin, Alejandro Marzo, Taylor Webber, James Russell, Adam McHale, Robert Lilley
3D VFX Supervisor
Ben Revens
3D Artists
Ben Thomas, Oscar Hill, Ivan Tomovic, Lucy Wright, Danai Rizou
Colourist
Kai Van Beers
Colour Assist
Jennifer Kerr
VFX Producer
David Keegan
VFX Production Coordinator
Lia Jacobs
Sound Design
Tom Martin (Mcasso Music)
Music Editor
Mike Connaris (Mcasso Music)
Executive Music Producer
Hils Macdonald (Mcasso Music)
Music
Blowin’ In the Wind by cloves
Speaking at the event were also celebrities including Priyanka Chopra Jonas and BlackPink
