Swiggy marked Durga Puja with an on-ground initiative titled “Bhog Elo Char Chakay.” The mobile Durga Puja pandal traveled across Kolkata to serve specially prepared, dog-friendly Pujo bhog to street dogs. The campaign was executed in collaboration with Havas Play India, the sports, entertainment, and content division of Havas Media Network India.
Over two days, the mobile pandal visited multiple shelters and neighborhoods, distributing nutritious offerings to more than 400 street dogs. Styled like a traditional pandal, the mobile installation featured festive decorations, including an idol of Maa Durga and dhak beats, creating a celebratory atmosphere that extended the joy of Pujo to the city’s canine residents.
“Pujo is a time of sharing and togetherness, and with our on-ground activations every year we ensure we take the celebrations to a larger set,” said Mayur Hola, Vice President – Brand, Swiggy.
“In 2023, we delivered bhog to the elderly who could not visit the pandals and in 2024, we took Pujo to the villagers and Tiger Widows of the Sundarbans for the first time ever. This year, we wanted to extend the spirit with ‘Bhog Elo Char Charpeye Der’ — a heartfelt reminder that our four-legged friends are also Maa’s children, as much as we are.”
“Durga Puja is a celebration of compassion and community,” said Uday Mohan, COO, Havas Media India & Havas Play.
“With ‘Bhog Elo Char Chakay,’ Swiggy has beautifully extended the spirit of the festival beyond people, to include our four-legged companions on the streets.
