Singtel has launched its annual National Day film, titled “Majulah Singapura” or “Onward Singapore,” to commemorate Singapore’s 60th year of independence. Titled after the national anthem, the film serves as a rallying cry for all citizens to move forward into the future together.
“The film illustrates how much the iconic National Day Parade has changed over six short decades, and in doing so, highlights how far Singapore and its people have come, and how communications technology has been instrumental in driving that progress,” said Singtel.
The three-minute film features Singtel Group CEO Yuen Kuan Moon, and traces the Parade’s beginnings in 1966 to the present day. It opens with Moon at City Hall, where Singaporeans celebrated their first National Day Parade in.
Viewers are brought back in time through archival footage of the parade, including scenes of the first President, Yusof Ishak, and founding Prime Minister Mr Lee Kuan Yew, as well as Singaporeans lining the streets to witness history in the making.
“This film celebrates Singapore’s remarkable progress – how a little red dot with limited land and resources has established itself as a global city-state with an innovation DNA,” said Yuen Kuan Moon.
“We are honoured to be part of the Singapore story, working in lockstep with government and the private sector to develop the communications technology and digitalisation that have been critical in driving Singapore’s economic development, allowing us to establish ourselves as an international business hub and one of Asia’s most successful economies.”
Lian Pek, Singtel’s Vice President of Group Strategic Communications and Brand, added, “Our National Day parade celebration is one of the most anticipated events in the national calendar and virtually a symbol of how much we’ve changed. Just as Singapore has evolved through the years, so too has the Parade and the way we participate in it, making it a powerful way to tell the story of how our lives have been profoundly transformed by technology.”
