Creative agency M+C Saatchi has appointed Jack Playfair to the newly created role of Head of Partnerships, focusing on strengthening its Sport & Entertainment offering and advancing culturally-led brand solutions.
Playfair has experience across brand, sport, and entertainment. He most recently spent three years with Bastion, where he led integrated partnerships and brand collaborations. In that role, he worked with clients including Gatorade, TAB, Kia, SIXT, Crown and V Energy. Prior to that, he held commercial roles at Supercars, TLA Worldwide, and Rugby Australia. He has worked on brand partnerships across sporting platforms, including the AFL, NRL, UFC, cricket and Formula 1.
In his new position at M+C Saatchi, Playfair will lead the development and execution of strategic partnerships across Sport & Entertainment, said the agency, adding that he will be responsible for identifying and securing brand collaborations, rights holders, and talent opportunities designed to drive earned attention and commercial outcomes for clients.
“Jack’s appointment marks an exciting new chapter for our Sport & Entertainment offering. Jack has the experience and ability to transform partnerships into genuine growth engines for clients. He’ll be instrumental in strengthening our S&E offering, but also redefining what partnership excellence looks like,” said Dani Bassil, CEO of M+C Saatchi ANZ.
Playfair added, “I’m thrilled to be joining M+C Saatchi Sport & Entertainment at such an exciting time of momentum and ambition.”
