Budget Direct has launched a new Insurance Solved ad film that paints a wryly funny picture of a man searching for better rates on his current insurance.
Developed by 303 MullenLowe Sydney, the latest installment features regulars Sarge, Jacs, and their sidekick Chief investigating the mysterious disappearance of a man who retreated to his basement in search of the best insurance quote.
“He went to search for a better deal for our current home insurance. I haven’t seen him since,” his worried wife tells the investigative team.
Turns out he’s been in the basement on his laptop for three months—and he still hasn’t found a better deal.
“The data is quite astounding. Millions of Aussies receive a high-priced renewal and yet they seem trapped by the misconception that switching is too time consuming or not even worth it,” said 303 MullenLowe Sydney Chief Creative Officer Bart Pawlak.
“Man Cave is designed to remind them that quoting Budget Direct first is often the shortest route to finding a cheaper quote, in a tone that they’ve come to appreciate and expect from the brand.”
Budget Direct’s Chief Growth Officer Jonathan Kerr, Chief Growth Officer added: “It’s not easy to address the big three insurance proof points in one advert, while maintaining our entertaining and distinctive style, but I feel we just might have achieved it with Man Cave.”
Credits
Budget Direct
Chief Growth Officer, Growth Ops: Jonathan Kerr
Associate Director, Marketing, Media & Acquisition, Growth Ops: Andrea Peters
General Manager, Marketing and Communications, Growth Ops: Warren Marsh
Head of Brand, Sponsorship & PR, Growth Ops: Katie Lansdale
303 MullenLowe Sydney
Chief Creative Officer: Bart Pawlak
Creative Director: Adam Whitehead
Chief Executive Officer: Joanna Gray
Client Service Project Lead: Jen Hird
Chief Strategy Officer: Jody Elston
Head of Production: Skye Lanser
Executive Broadcast Producer: Jacqueline Archer
Production Partners
Production Company: Good Oil
Director: Hamish Rothwell
Producer: Tracey-Lee Permall
Executive Producer: Sam Long
DOP: Crighton Bone
Edit House: ARC
Editor: Lucas Baynes
Edit Producer: Sally Quade
Post Production: Blockhead VFX
VFX Supervisor: Nigel Mortimer
Post Executive Producer: Charlotte Plowman
Original Music & Sound Post: Sonar Music
Social Media Campaign: Hello Social
Stills Photographer: Matt Baker, LOUIS & CO
