Kinnect, the integrated creative agency within the Omnicom Advertising India network, has won the creative mandate for Burger King India following a multi-agency competitive pitch.
The mandate covers brand strategy, creative communication, digital storytelling, and culture-led campaigns aimed at strengthening the brand’s connection with Gen Z and millennial audiences across the country.
“In India, Burger King has established itself as a culturally relevant brand with a differentiated tone, driven by off-centre humour and a fresh perspective on Gen Z and millennial consumers,” said Kapil Grover, Group Chief Marketing and Digital Officer, Burger King.
“As we approach our next phase of growth, we are happy to partner with the Kinnect team, who have done some outstanding work with our core TG of Gen Z and millennials. Kinnect will bring in the sizzle to our sauce, and we look forward to clutter-breaking, TG-relevant, insight-driven work in the days to come.”
“Burger King is one of those rare brands that has built both product love and cultural relevance at scale,” said Chandni Shah, CEO, Kinnect.
“What makes the brand so exciting for us is that it understands modern brand-building. It doesn’t just participate in culture, it contributes to it. As a brand, it has consistently shown the courage to be distinctive, entertaining, and sharply relevant to young audiences. We’re thrilled to partner with them at such an exciting phase of growth.”
“Burger King is a great opportunity to do great work and make it part of the conversation,” said Neville Shah, CCO, Kinnect. “What a fun brand to work with.”
