Zoom has launched a global brand campaign via 72and Sunny as it looks to grow following its fast rise during the pandemic as people head back to their offices and competition from well-funded players including Google Meet, Microsoft Teams, and Facebook.
Developed by 72andSunny, the campaign will run across digital media including social and streaming, as well as out-of-home.
Zoom has also updated its identity with new brand colors, typography, and product icons, which includes adding a few more “O’s” to its well-known logo, with each highlighting Zoom product, such as Team Chat, Phone, Meetings, Rooms, Events, and Content Center.
“This evolution is more than a decade in the making. You will see it reflected today in our new look and refreshed visual identity. You’ll also see it in the innovation in our product offerings,” said Janine Pelosi Chief Marketing Officer at Zoom.
Bring teams together, reimagine workspaces, engage new audiences, and delight your customers –– all on the Zoom platform you know and love. 💙
— Zoom (@Zoom) September 12, 2022
Putting the ‘team’ in chat
What used to be called Zoom Chat has been renamed to Zoom Team Chat, “to usher in the future of persistent messaging and further enhance teamwork and collaboration,” said Pelosi
She goes on to cite a 2022 survey of IT decision-makers conducted by Morning Consult on behalf of Zoom that found: 95% agree messaging services are important for those in a remote/hybrid environment; 86% indicated messaging services were very important to their organization, and 90% reported using a messaging service daily.