Zoe Wilkinson has made the move from industry publication Mumbrella to TWBA Group Sydney where she’ll take up the new brand director role.
“I am so excited to have joined TBWA Sydney. I was drawn to the agency’s philosophy of Disruption and its unique approach to creativity and am looking forward to continuing to tell the agency’s story in market,” said Wilkinson.
Wilkinson has spent the past two years reporting on pr and creative agencies. At TBWA, she will head up PR and marketing activities across the group’s agencies: TBWA Sydney, Eleven, Fleishman Hillard, BOLT and Fabric.
“We are thrilled to have Zoe join us. She is a highly respected journalist who knows the industry landscape well. Zoe is talented, passionate, and hungry – key ingredients that meant she was the perfect fit for TBWA,” said Nitsa Lotus, managing director of TBWA Sydney.
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