Zip Business, a division of global Buy Now, Pay Later (BNPL) Zip Co Limited, has appointed strategic marketing, insights, and media consultancy, Mindbox to drive digital advertising and engagement, and the management of its associated data, for Zip Business.
Mindbox will use its AI-driven digital advertising and retargeting strategy to reach current and future clients and to provide the client with the business intelligence.
“We’re delighted to be working in partnership with Zip Business to help turbocharge its already impressive growth,” said Founder and CEO of Mindbox, Nic Halley.
“Our focus over the initial two-year period is to leverage ongoing data in order to drive engagement, influence future campaigns and further cement its position as an Australian fintech market leader.”
Zip Business launched in August 2020 to help small businesses access the working capital they need to operate and expand with confidence. It has helped fund the growth of thousands of customers since its inception.
“Since Zip Business launched just over 12 months ago, we’ve seen strong uptake from small business owners across the country,” said Director of marketing at Zip Business, Sera Awad.
“Through the work we’re doing with Mindbox, we will be able to reach even more small businesses, providing them with access to cash flow that is timely, fair and always interest free.”
Mindbox recently renewed its contract with Australian healthcare insurance giant HCF for another two years. The renewed remit will see Mindbox continue to handle the digital, strategy, and data for the business.