Adidas has launched a new campaign film featuring football icon Zinedine Zidane and rising Emirati football player Nouf Al Anzi along with the emirate’s cultural landmark, Dubai Frame. It’s quite a large series of goals – if you will pardon the expression.
The 45-second clip, conceptualized and produced by Havas Middle East, shows Zidane and Nouf, at either side of the landmark, as they showcase their skills while passing a football through the iconic landmark.
Dubai Frame is an architectural structure that is built to resemble a huge frame, capturing stunning views of Old Dubai and the emirate’s rich past on one side, and New Dubai with its modern and futuristic landmarks on the other.
It is that idea that serves as the narrative of this film, where the frame represents a “symbolical bridge” connecting one of the greatest players in football history, Zidane, with the next generation of athletes, Nouf as the two come together through the beautiful game, said Havas Middle East.
Through the film, Adidas “aims to inspire the next generation of athletes and catapult them to embark on their journey to greatness, highlighting the possibilities that come with sport and what it can enable us to do on and off the pitch,” the brand said in a release.
Known not only as one of the greatest players in the history of the sport, but also establishing himself as a top coach, Zidane is known throughout the world, while Nouf through has managed to reach new highs and excel in sport– inspiring others to do the same.
Zidane posted the film on his Instagram where it has already received over 1 million views.
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