Zespri Launches a Crazy Sweet New Campaign

    The campaign is an evolution of one originally created by Dentsu Tokyo.

    By Asia Ad Junkie - May 17, 2021
    Zespri Launches a Crazy Sweet New Campaign

    Zespri Kiwifruit has unveiled its latest advertising campaign featuring the Zespri Bros on various adventures in the fruit section.

    In an over-the-top spot, the two talking kiwi’s draw the envy of other less sweet fruit aisle friends; they are after all “crazy, crazy tasty!”

    “Aussies and Kiwis share a unique, comedic banter, so going beyond just adapting global assets, we worked in partnership with Zespri to convert these cute Japanese speaking characters into crazy tasty Zespri Bros, totally reimagined with Kiwi accents. This is just the beginning of the Zespri Bros’ crazy tasty adventures and we look forward to showing everyone what they get up to over the coming year,” said Marcus Tesoriero, executive creative director at BWM dentsu Sydney.


    The advertising campaign will be rolled out across TV, digital, social and retail, amplified across Channel 7, Channel 9, Prime7 and Southern Cross Austereo from 16 May 2021.

    “Zespri SunGold Kiwifruit is a naturally sweet and delicious snack that’s fun to eat and great for your health, with just one providing 100% of your daily Vitamin C needs. We want to excite and encourage Aussies to add these sweet, golden goodies to their fruit bowls,” added Janice Byrnes, Marketing Manager APAC South, Zespri.


    “This campaign is a fantastic evolution of an award-winning concept that was originally created for Zespri Kiwifruit by Dentsu Tokyo, and we are thrilled to continue the Zespri Bros’ journey together with BWM dentsu here in Australia.”


    Client: Zespri International Limited

    Agency: BWM Dentsu
    ECD: Marcus Tesoriero
    CD: Oskar Westerdal & Jon Foye
    Agency producer: Emma Durlacher
    Group Account Director: Natalie Alaimo
    Senior Account Manager: Jessica Walley

    Production hero film static assets:
    Agency: Dentsu Tokyo
    ECD: Yuichi Kitada
    CD: Kimiko Sekido, Maiya Kinoshita
    Production: AOI Pro.
    Director: Keiichiro Kyuma

    Post-production, Australia
    Sound – Rumble Studios
    Visual – Perceptual engineering

    Media: Mindshare

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