ZenithOptimedia China CEO Mykim Chikli has been elevated to CEO of Greater China, while Siew Ping Lim has been promoted to CEO of ZenithOptimedia China.
Chikli has been with ZO group since 2005 in various roles, also takes on an extra role as regional account lead for LVMH.
“Mykim has done a brilliant job in China since her arrival four years ago, and across that time, has led our business in China to huge growth in revenue, reputation and talent,” said ZenithOptimedia APAC Chairman Gerry Boyle.
“The key features of Mykim’s leadership have been building the strongest possible management team and client relationships, and it’s these foundations which have now allowed her to take on these increased responsibilities.”
ZenithOptimedia is composed mainly by two brands- Zenith and Opti, and other diversified specialists, such as Performics and Newcast.
“Our business in China is among the most diversified businesses we have globally, and amongst many other things, Mykim will be looking to build our Performics and Newcast businesses across Greater China with the same outstanding business results.”
Lim, who has been CEO of Zenith Media China since June of last year, now oversees the Optimedia brand in China as well as the agency’s diversified services offerings.
Chikli commented: “Taking on more responsibilities in the region is a fantastic opportunity for me to continue to drive the necessary change in our business beyond China.”
“My aim is to grow the agency to the next level, both in terms of business scale and our ability to continue thriving in this transformative era” added Lim.
“We have many assets that form the basis of strong growth: great people with remarkable combination of aptitude and attitude plus an enviable client portfolio”.