Zendesk has appointed Tifenn Dano Kwan as Chief Marketing Officer, with responsibility for the company’s global marketing organization, market differentiation, and pipeline.
Dano Kwan joins from Amplitude, where she served as Chief Marketing Officer and led the company’s go-to-market transition into an AI-native analytics platform.
Prior to Amplitude, her executive career includes nearly a decade at SAP, where she served as Chief Marketing Officer for both SAP Ariba and SAP Fieldglass, as well as leadership roles at Collibra and Dropbox. She has held leadership positions in Singapore, Sydney, Paris, and San Francisco.
“Tifenn is a disciplined leader who understands how to connect marketing strategy to measurable growth,” said Tom Eggemeier, CEO, Zendesk.
“As we reinvent Zendesk for the next generation of customer service, Tifenn’s deep expertise in scaling pipeline, leading AI-driven marketing, and aligning GTM functions will be essential. Her ability to articulate the tangible value of our technology makes her the right person to lead our brand as we move toward an autonomous service workforce.”
“Agentic Service is the defining opportunity in CX right now and there’s no brand better positioned to lead it than Zendesk,” said Dano Kwan.
“Years of category leadership have built a level of trust and credibility with the market that you can’t manufacture overnight, and that equity is exactly what’s needed to take AI from promise to proof. Our true structural moats lie in our deep industry vertical expertise, our massive knowledge and data foundation, and a platform with trust and governance engineered directly into it. I’m excited about the opportunity to further extend and amplify Zendesk’s category leadership in the AI era.”
